Every single time you hear a person say “May I have a single of your company cards?” you must get enthusiastic. I know I do. Which is because I Really like my cards. I put in countless numbers of bucks on printing, many several hours on designing and went by way of 10 different layouts right up until I obtained them appropriate.
And it was all well worth it.
A enterprise card is an entrepreneur’s very best friend, his most worthwhile advertising tool and an important element to turning out to be UNFORGETTABLE. However, as well many people have enterprise cards that simply mix into the multitude of cookie cutter crap. And that’s a shame, since a business card is a lot more potent than you think.
Of program, it really is not possible to know this unless of course you in fact have a card that is actually, actually good. Therefore, this article will examine The 4 Corners of Unforgettable Business Cards:
one. Stacking Up
2. Standing Out
3. Imaginative Enhancement
CORNER #one: How Does Your Card Stack Up?
Believe again to the last trade demonstrate, networking occasion, seminar, conference, social hour or affiliation assembly you attended. How did men and women respond to your organization card? Did they compliment its layout? Swiftly shove it into their pocket? Present it to someone else? Rip it up?
Whatsoever the response was, your card manufactured some sort of effect. But only the most inventive, distinctive and unforgettable enterprise cards make UNFORGETTABLE impressions. And individuals types of cards elicit reactions like…
“I confirmed your card to everybody in my place of work!” claims a sizzling prospect.
“Can I have yet another one? A buddy of mine will Enjoy this!” exclaims your tablemate.
“Oooh! I want one particular too!” begs the individual in searching more than your shoulder.
“Hey…can you present my buddy Paul your enterprise card!” asks a colleague of yours.
“You know, I’ve in no way thrown your card away!” says a single of your customers.
If you’ve at any time listened to a compliment alongside individuals traces before, congrats! You happen to be on the appropriate keep track of.
That reminds me of Gus. He and I sat next to every other at a income seminar a number of several years back. In the course of the system, the facilitator questioned the audience users to exchange cards and get to know each other. Gus’s card was remarkable: thick, colourful, double sided, bold, shiny and greatest of all, simple. (That was no surprise – he was in advertising and marketing!) But it was one of the ideal I might at any time seen. So we released ourselves, exchanged cards and talked for a few minutes. And zoozoo.com.au was about it. Great dude, I imagined.
Now, here’s the great component: although Gus and I didn’t truly hold in touch, I’ve never thrown his card absent. I present it to every person! In reality, I even use it as a prop in some of my networking workshops! His card was just that excellent.
Is yours that great? Hold that concern in the back of your brain as you read through on. Now let’s transfer into the up coming part and locate out why particular cards stand out more than others.
CORNER # 2: Standing Out
Just lately I took sixty six enterprise playing cards I have gathered above the a long time and spread them out on a desk. I shut my eyes for 30 seconds, opened them and took observe of which playing cards stood out the most. And here’s what I seen:
Red: every card that had purple on it stood out.
Photograph: only a few playing cards had pictures of the cardholder. This not only created them stand out, but assisted me hook up faces with names and companies.
Vertical: numerous playing cards had been formatted vertically, which caught my eye.
Black Qualifications: most playing cards have a white background, so the black types Really stood out.