Fb has revolutionised the way numerous people communicate with friends and loved ones on a day-to-day basis, and for a lot of salon owners it can also change their marketing and advertising techniques.
I have been operating Fb internet pages and online marketing campaigns for Hair & Splendor Salons for a quantity of a long time, and their reduced-expense, immediacy and ease of use now tends to make them my 1st decision for all salon marketing and advertising.
The 1st step for any salon operator is environment up a Website page on Facebook for your company – but be warned, this is not the identical as Personalized Webpage and Facebook may possibly ban you if you use a individual web page for business marketing.
Also make certain that you do not allow a member of workers to develop the Salon website page and attach it to their personal profile on Fb. If they go away, you will not be able to submit on your web page!
Step 2 is constructing your “supporter-base” by asking friends family members and consumers to “like” your website page and when you hit twenty five likes you can modify the prolonged complex title allotted by Fb to a shorter edition to mirror your salon’s identify. Y
ou will need to actively advertise your website page in-salon using posters, new enterprise cards or term-of-mouth – but we want to be able to chat to each and every salon consumer on Facebook in a calendar year!
I helped one salon develop their Enthusiasts from zero to eight,000 in twelve months – so aim large and make it element of your weekly advertising plan.
After you have a web page with considerable quantities of Likes – create some great messages and promotions for the webpage. You require to post anything each and every 7 days, and ultimately each day, so create a good combine of salon news, gossip, new item intros, personnel news and salon offers for your Supporters.
Exclusive provides for your Fb fans is a wonderful way to make certain clients take observe of your posts and search forward to the following “offer” – so be imaginative in your posting of salon gives. An example could be a “mystery term” they use at reception to get a price reduction for one 7 days enabling you to keep track of the success of the promotion.
At times use pictures that are relevant and eye-catching but keep messages limited and punchy. If you want to say far more, then use a link to your site or site that offers more info.
Facebook is a brilliant device for salons, and when tried you are likely to become an avid Fb user.
In the twenty first century, salon’s are expressing a lot a lot more to consumers than “are you heading on vacation this calendar year?”
For more info go through my weblog post on Facebook for Hair or Splendor Salons
Phil Evans is an ex salon-proprietor with 20 several years experience of using the World wide web and internet sites to promote Hair and Splendor Salons.
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