UK Prime Minister David Cameron’s notorious advice that people should all ‘hug a hoodie’ has been much publicised and discussed. After the London riots it has come under scrutiny again. Hoodies, certainly among the older generation, have evolved a variety of negative connotations. Many teenagers, however, don’t realize why this will be so.
For many totally law-abiding young people, the humble hoodie is a warm, comfortable clothing choice and nothing more. Personalised hoodies have grown to be especially popular among the younger generation, being a great way showing your support for a club, team, group or cause. Lots of youngsters get hooded sweatshirts composed as a keepsake from old schools, or fun group holidays. Hoodies are generally used in an effort to remember positive experiences. So why do hoodie- http://yoursite.com have this type of bad reputation?
One possibility is that, even though vast majority of youngsters wear hoodies, the only real ones who make it into the media are those that are around no good. This could lead older people to assume that it’s young thugs and criminals alone who wear hoodies. This could mean that all hoodies, even friendly personalised hoodies, get unfairly judged and maligned.
Contact with perfectly nice youngsters who wear personalised hoodies, or hoodies generally, may help the older generations to realise that the image of the dangerous, out-of-control youngsters in hoodies, isn’t the norm.
Another element which might make people wary of hoodie wearers, whether they wear personalised hoodies or otherwise, is the physical shape and design of hoodies and promotional hoodies. You will no doubt have seen signs in shop windows which read: ‘NO HOODS IN STORE’. The fact that hoodies have an, eponymous, hood may appear obvious but it is something which can make people nervous since it obscures the faces of wearers.
The images in the media of faceless gangs of youths in hoodies, even in personalised hoodies, can look particularly menacing, simply because their faces are hidden. While you are unable to start to see the faces of large groups it could seem scary due to the insufficient human connection. Mostly, however, this prejudice against the humble hoodie is a media construct, mixed with just a little bit of class snobbery and fear of the young…a distressing cocktail once you think about it.
Why not show that personalised hoodies are simply as fun, lovable, stylish and friendly as the next item of clothing. Since personalised hoodies are fully customisable you can spread any message you like with them. Use personalised hoodies to show school pride, university affiliation and club membership.